Like cold calling, emails dedicated to potential prospects are called “cold emails.” Sometimes, no matter how hard you try, it’s hard to get potential customers to open and read those emails. Below are a few tips that can help to improve your open and read rate of cold emails.
The Niche Line: Authors, writers and publishers spend enormous time creating their titles. Why? Because they already know that the main reason people buy books, read articles, or click news content is the title. Invest some time on developing a subject line that catches your potential customer’s interest. It must be concise and should summarize your email.
The Funnel: From an online marketing standpoint, view your email as the beginning of the sales funnel. The leads software ought to be brief and succinctly diagnose a prospective customer’s problem or concern; give a solution as well as a method for that customer to find out how they may solve that problem, or supply the proper links to discover that solution. Quite simply, don’t send them to your property page. Bring them right to the page where you provide the services you provide or answers to that exact problem. It is also beneficial to get a short video on top of that page that reiterates their concern and provides some solutions or suggestions to solve the situation and why they should read your copy on the page.
Research: It always really helps to perform some extra research on the possible client. As well as viewing their sites, find out if your customer has personally written any blogs or articles. Read the things they have written. If appropriate, you are able to send an email to them about their article or blog as well as a comment. Ensure that you have the signature box of the email filled out properly, having a website and a call to action to see that site. Example: “Look who helped XYZ Company improve their sales closing by 20% – (add site link).”
LinkedIn: A bit LinkedIn research goes along way. I assume you have targeted your potential prospects, so linking up with them is a great idea. Also, see if they fit in with any groups. Have a look at their participation level and in case they participate, join that group and comment after them. (Just like the comments on blogs and articles, ensure that whatever you say has merit and is not a blatant attempt to win favor. Phony never works.)
Value Add: You can even provide a free ebook, white paper or video inside your email subject line. For example, in case your market is branding, you might make use of a subject line having a value add like “Obtain your customers to consider you first – 7 tips video!” Lead with that in the subject line and simply get them click to read or look at the video. (Usually do not make use of an attachment, as fydmpg
people will not open attachments.) Be sure you always put a call-to-action in any value add. Remember, in the event the subject line along with your value add suits making use of their need, they are more likely to open it, read it, look at it and do something.
Follow-Up: Either with an auto-responder or maybe your own little typing fingers, follow-up in a day or two with an email stating “I do hope you read our 7 ideas to get the customers to think of the first. If not, you are able to look at it here (add link).” “At XYZ company, we specialize in… ” Here is the place you can provide further information on how your organization can solve your customer’s problems and offer links, as well as the connect to the page that offers your service (using the video) in this particular email. Odds are they will look at the video first and after that read your white paper. (Again, take time creating your subject line for this particular email.)
Patience: Like hammering a nail, if you keep at it, eventually you drive it home. Everbody knows, competition for that eyeballs of potential customers is fierce. By doing some extra work with your subject line, funnel, content, a value add and follow-up, you may, undoubtedly, do more than much of your competition. That little work is exactly what will allow you to stand out in the minds of your potential prospects and, eventually, buy them to start and browse your cold emails.